If you have ever read John Maxwell's book, The 15 Invaluable Laws of Growth, you may remember his chapter on the Law of the Ladder. Because I am a fitness pro, I often witness personal trainers make errors by focusing on things like certifications and new machines and gadgets to grow their business rather than focusing on business and leadership.
Often times, trainers spend most of their time working on their training skills (I did this too when I first started out). If you work for someone else and do not own your own business, this is fine. But if you are in business for yourself, you are making a mistake.
So, how can you sidestep this recipe for low pay, endless hours on the training floor, and missed moments with your family in life? You learn to apply the Law of the Ladder to your business. Assess where you have put most of your focus up until this point in your career? Has it been on improving your technical skills, your nutrition skills, your marketing, business development or leadership? Here are some ways for you to do that quickly.
Think about how much money you have spent over the last twelve months on equipment and certifications and stack that up against the money you have spent on personal growth and learning more about business. What do the numbers tell you when you calculate your return on investment?
You may realize that your income is not very high because you are focusing on the wrong areas in your career. Your time and money may not be working for you because you are spending it on certificates and machines rather than on learning to run a business.
From this moment determine how to shift your focus by adding time, money, and attention to the things that will make it grow bigger than any certification or product ever will- which is an investment in your personal growth and your inner circle. I know when I started switching my investment dollars to personal growth and my masterminds, my income went through the roof.
Often times, trainers spend most of their time working on their training skills (I did this too when I first started out). If you work for someone else and do not own your own business, this is fine. But if you are in business for yourself, you are making a mistake.
So, how can you sidestep this recipe for low pay, endless hours on the training floor, and missed moments with your family in life? You learn to apply the Law of the Ladder to your business. Assess where you have put most of your focus up until this point in your career? Has it been on improving your technical skills, your nutrition skills, your marketing, business development or leadership? Here are some ways for you to do that quickly.
Think about how much money you have spent over the last twelve months on equipment and certifications and stack that up against the money you have spent on personal growth and learning more about business. What do the numbers tell you when you calculate your return on investment?
You may realize that your income is not very high because you are focusing on the wrong areas in your career. Your time and money may not be working for you because you are spending it on certificates and machines rather than on learning to run a business.
From this moment determine how to shift your focus by adding time, money, and attention to the things that will make it grow bigger than any certification or product ever will- which is an investment in your personal growth and your inner circle. I know when I started switching my investment dollars to personal growth and my masterminds, my income went through the roof.
About the Author:
Author Vito La Fata is a business coach who is an expert in the area of marketing fitness. If you would like to know how to make more money in fitness, visit his site for more information.
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