It is amazing how Africa social network sites have slowly replaced the old methods of socializing. People are able to talk and share life moments by use of pictures, even better is the chat system which allows a one on one conversation with a friend. Apart from socializing, this sites have now set a platform for businesses to effectively market their products thus the traditional ways like advertising using brochures, television, flyers and even in the news papers are becoming unpopular.
Entrepreneurs have embraced this new mode of marketing making the older means of advertisement less used. The cost incurred in the older ways of advertisement is too much as compared to the use of social sites where it is free after signing up. It has many tools that are used to market goods and services like use of videos and audio tools.
Social media is easily accessed to anyone at any time. There is no limit of whether it is a small scale company or a medium sized company and even a big enterprise; it is for everyone regardless of their size and years in experience. It offers a level ground where every businessman is able to use the tools available to advertise his products and services.
To be able to have a perfect and effective advertisement using the traditional methods, there is need for lot of expertise with regard to understanding the product and making other people to like it. This is not true with the use of social networks where with basic knowledge in online marketing skills and information technology exposure, it is possible to achieve a lot.
It is easy to access a wider coverage in terms of numbers of potential customers with not much effort. In comparison to the earlier options like billboards and posters, it is very labor- intensive and costly to reach a wider space. Social sites therefore offer a better option as the media is accessed in an unbelievable wider area.
For a marketer to be able to convince his potential customers about his goods and services, he or she has to have an interaction with them and understand them. The older methods could not attain this because they were more of a message directed to people. Social media is full of tools where interaction with customers is easy through chatting where they can ask questions as the business person replies.
Social sites offer flexibility in editing the message to be shared if need be unlike the traditional way where when a message is written or recorded it is hard to change it. This is because of the extra cost involved to do that. Sometimes an entrepreneur will update his profile and miss an important detail, all he has to do is just click on editing and then he will fix whatever he needed to write and then reposts.
Africa social network sites have provided a good platform for entrepreneurs to meet and form a base where they can interact with their customers. It is now the most widely used means of marketing even in the outside world. It is possible for a business to move from small scale to international scale by use of this type of marketing without using a lot of money to advertise.
Entrepreneurs have embraced this new mode of marketing making the older means of advertisement less used. The cost incurred in the older ways of advertisement is too much as compared to the use of social sites where it is free after signing up. It has many tools that are used to market goods and services like use of videos and audio tools.
Social media is easily accessed to anyone at any time. There is no limit of whether it is a small scale company or a medium sized company and even a big enterprise; it is for everyone regardless of their size and years in experience. It offers a level ground where every businessman is able to use the tools available to advertise his products and services.
To be able to have a perfect and effective advertisement using the traditional methods, there is need for lot of expertise with regard to understanding the product and making other people to like it. This is not true with the use of social networks where with basic knowledge in online marketing skills and information technology exposure, it is possible to achieve a lot.
It is easy to access a wider coverage in terms of numbers of potential customers with not much effort. In comparison to the earlier options like billboards and posters, it is very labor- intensive and costly to reach a wider space. Social sites therefore offer a better option as the media is accessed in an unbelievable wider area.
For a marketer to be able to convince his potential customers about his goods and services, he or she has to have an interaction with them and understand them. The older methods could not attain this because they were more of a message directed to people. Social media is full of tools where interaction with customers is easy through chatting where they can ask questions as the business person replies.
Social sites offer flexibility in editing the message to be shared if need be unlike the traditional way where when a message is written or recorded it is hard to change it. This is because of the extra cost involved to do that. Sometimes an entrepreneur will update his profile and miss an important detail, all he has to do is just click on editing and then he will fix whatever he needed to write and then reposts.
Africa social network sites have provided a good platform for entrepreneurs to meet and form a base where they can interact with their customers. It is now the most widely used means of marketing even in the outside world. It is possible for a business to move from small scale to international scale by use of this type of marketing without using a lot of money to advertise.
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