The Millennial generation is quickly gaining a reputation for giving back to their communities, not by writing checks but by rolling up their sleeves and getting involved. So it makes sense that they are looking for more than just a paycheck from their employers. Generation Y strives to be engaged, to do meaningful work, and to make a difference. They are doing this at their jobs by seeking out and participating in corporate workplace giving programs.
Note that generation Y number to almost 80 million Millennials who are the employees of the next generation. Come the end of the next decade it will be expected that 50% of the workforce are these people. Hence it is right that you think of ways to attract them and make them your happy and productive employees who are at the same time effective corporate philanthropists.
How to effectively create ties with a generation that is socially aware, you need to make your corporate giving programs into:
Inventiveness: It is but right that "hipster" as a term, was born together with the Millennials. This is the generation who likes being part of a trend and they are cool. Present them with old-fashioned corporate giving programs and they will think it is stale and outdated. Try to check out new and modern ideas wherein it enables the goals and strategies of your company can be realized another way. Create a more interesting workplace giving campaign by way of thinking beyond the conventional.
Utilize Technology: Most Millennials grew up with at least one computer in their home, so they are connected and have high standards for technology. Your workplace giving technology should be easy and quick to navigate.
An Offer of Range: Note that Millennials equate high value to "choices." Be sure you can offer a wide range in terms of the charitable choices which also include causes that are highly relevant for them to champion. It is sure that this generation relates to having options.
Focus on Communication: Millennials like to have lots of information and share it. Your workplace giving program should include ways for workers to connect, make recommendations, and share their contributions. Provide updates to their network and allow them to share goals and accomplishments with their peers.
Volunteerism Given Emphasis: To make a difference is another thing that entices Millennials. Given a choice between a face-to-face voluntary opportunity and giving money for a good cause, research shows this generation to opt for volunteerism. Make sure you create venue for volunteerism and to excel in as they aspire to be leaders and make a mark in the world.
It is by understanding the way Millennials think and work that a workplace giving program may be effectively customized in order to attend to any generational gap in existence and instead make way for solutions for such group to work on being future corporate philanthropists.
Note that generation Y number to almost 80 million Millennials who are the employees of the next generation. Come the end of the next decade it will be expected that 50% of the workforce are these people. Hence it is right that you think of ways to attract them and make them your happy and productive employees who are at the same time effective corporate philanthropists.
How to effectively create ties with a generation that is socially aware, you need to make your corporate giving programs into:
Inventiveness: It is but right that "hipster" as a term, was born together with the Millennials. This is the generation who likes being part of a trend and they are cool. Present them with old-fashioned corporate giving programs and they will think it is stale and outdated. Try to check out new and modern ideas wherein it enables the goals and strategies of your company can be realized another way. Create a more interesting workplace giving campaign by way of thinking beyond the conventional.
Utilize Technology: Most Millennials grew up with at least one computer in their home, so they are connected and have high standards for technology. Your workplace giving technology should be easy and quick to navigate.
An Offer of Range: Note that Millennials equate high value to "choices." Be sure you can offer a wide range in terms of the charitable choices which also include causes that are highly relevant for them to champion. It is sure that this generation relates to having options.
Focus on Communication: Millennials like to have lots of information and share it. Your workplace giving program should include ways for workers to connect, make recommendations, and share their contributions. Provide updates to their network and allow them to share goals and accomplishments with their peers.
Volunteerism Given Emphasis: To make a difference is another thing that entices Millennials. Given a choice between a face-to-face voluntary opportunity and giving money for a good cause, research shows this generation to opt for volunteerism. Make sure you create venue for volunteerism and to excel in as they aspire to be leaders and make a mark in the world.
It is by understanding the way Millennials think and work that a workplace giving program may be effectively customized in order to attend to any generational gap in existence and instead make way for solutions for such group to work on being future corporate philanthropists.
About the Author:
Sebastian Troup likes blogging about corporate social responsibilities. For more info about philanthropic solutions for businesses and non profit organizations, or to find competitive advantage of corporate philantrophy, please check out the Truist.com website today.
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