Notes Regarding Patent And Trademark Attorney

By Edward Roberts


Trademark refers to a unique identification of a business in the form of a word, symbol, logo and also a color combination. A trademark usually grants the holder rights to using, producing and earning profits, from the mark. Types of trademarks include the color mark which protects a business using a certain combination of colors for its business, word mark, which protects a business with a specific word use in its business, a sound mark, this allows a business the sole right to use a specific sound or music for its business and a descriptive mark that allows a business to solely use certain descriptive words for its product among other marks. This piece will provide an in-depth analysis of Patent and trademark attorney.

Trademark protection is beneficial since it reduces competition by granting rights to uniqueness for each business, it also protects the trademark holder from infringement cases, it also increases the profit margin of ones business since it builds up goodwill in the business.

Both types usually have their pros and cons. Before choosing the type of protection for your invention, one needs to know the positives and negatives of both types. In utility protection its benefits are include a single one can provide protection to different variations of a product and protects the functional part of an invention. Some of its demerits include being too expensive as compared to design type and takes an estimate of between two to three years to get protection.

For the design protection, its pros are it is cheaper as compared to utility, it easy to access the protection, that is it takes an estimate of one to two years which is faster as compared to obtaining utility protection which takes between two to three years and it offers protection to the ornamental features of the invention such as its appearance. Its cons on the other hand include the patent does not offer protection to the functional feature of the invention and it does not offer protection to different variations of a product. Thus using utility type is far much convenient as compared to using the design type.

Design types are cheap to obtain and take about two years to offer protection they offer protection on the ornamental features of the product such as its appearance and design and not the functional feature of the product.

There are lawyers whose fundamental function is to help their clients acquire these exclusive rights that are usually granted especially for invention. He or she is a qualified and skilled person who is hired by either a company or a personal client to offer legal and also technical advice on matters concerning trademarks and patents.

A hired lawyer helps the client choose the right type of protection for his or her business, the attorney also ensures that the chosen patent or trademark is unique from the others out there, he or she also ensures that the client patent and trademark is not being used by other business without the client permission and ensures that the clients applications have been made before the due date.

These exclusive rights are beneficial since it increases the value of a company and also gives the business sole rights to their products and services, this distinguishes a certain business from the rest out there and it increases its sale in the goodwill built up. Hiring a competent lawyer to help you acquire these exclusive rights is thus very fundamental.




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