Why Trademark Need To Be Registered

By Peter Scott


Whenever you want to start a business, you usually do things using some strategies to promote it. For example, you are running a car repair service. Sometimes it could be hard for you to gather some customers since you have many competitors for this type of business. After offering some repairs to your customers you then give them some freebies like key chain as a promotional product. That way, those customers will rely on your service even more. But aside from that method, you also need to do something like having a New York City trademark registration.

You definitely know some popular brands in your life whether it comes from clothes, gadgets, websites and many more. Furthermore, those brands have earned some royalties as well as huge amount of profit for their services. Besides, humans would always go to those services that are well-known because it usually tells them that a product is considered as reliable if many customers are using it. If ever you want to have your business as well, you probably have dreamed of aiming higher on your career. Anyway, many businessmen will always dream big and there is nothing wrong with that at all.

To run your own company, you absolutely need to have some research to know what the residents in a particular location currently needs. Afterwards, permits are then must be obtained for legal purposes. And then, you must not also forget about having a trademark too.

You may wonder what that term is but it actually is synonymous to brand name. Whenever you produce some products and sell it to public, it certainly must need names. And that name signifies the identity of your company. Names may be logos, simple words or symbols.

However, you also must know that your trademark must be registered. You could do the registration through online in the website of US Patent and Trademark Office or USPTO. The registration also usually cost from two hundred seventy-five dollars to three hundred twenty-five dollars. It would also need some information from your mark like the date of its first use, which will it be used for and also the design component that you were looking.

The process is just quick plus you would never regret it for that is cost-effective. More importantly, once registered, your mark is now considered as legal. Lesser problems will happen. But what would happen if no registration was done?

What happens if you will not register it? There would be possibility that someone else will also register it firstly with same mark as yours. The next thing you know, a lawyer will send you a letter entailing that you should stop using that name which you did not own.

So if you register it and have found out that someone is also using that similar name, you could also do some legal actions to stop them. Aside that it gives you protection and legal ownership, you are also given some exclusive privileges to brand your products without allowing others to use the name.

Registering it will become very beneficial to you and also your customers. You would be responsible to maintain the good quality of your business. And in return, customers will be satisfied with the service.




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